Digital Marketing Manager

Symbroj Group operates across multiple high-growth sectors: Symbroj Media Pvt Ltd PR, Publications, Exhibitions & Conference Promotion Symbroj Solar Pvt Ltd Solar Rooftop EPC Solutions Symbroj Cleantech Pvt Ltd Hydrogen Plant EPC & Clean Energy Solutions We are looking for a hands-on Digital Marketing Manager with strong execution skills in Google Ads and LinkedIn Ads, capable of generating quality leads for B2B and service-based businesses. Job Summary The Digital Marketing Manager will be responsible for planning, executing, and optimizing paid advertising campaigns on Google Ads and LinkedIn Ads to generate leads for our Media, Solar, and Cleantech verticals. This is an execution-focused role, ideal for a marketer who understands performance metrics, enjoys working with real budgets, and wants exposure to B2B, EPC, and high-value services marketing. Key Responsibilities 1. Google Ads Management Create and manage Search campaigns for: Solar Rooftop EPC (Commercial & Residential) PR, Exhibition & Conference Promotion services Perform keyword research, ad copy creation, and basic bid optimization Monitor daily spend, CTR, CPC, and Cost Per Lead (CPL) Add negative keywords to reduce wasteful spend 2. LinkedIn Ads Management Run B2B lead generation campaigns targeting: Marketing Heads, Event Managers (Media vertical) Business Owners, Plant Heads, CXOs (Solar & Cleantech) Use LinkedIn Lead Gen Forms effectively Optimize targeting by job title, industry, company size, and geography 3. Lead Handling & Reporting Download and maintain daily leads in Excel / Google Sheets Share leads with the sales team in a timely manner Prepare weekly performance reports (Spend vs Leads vs CPL) 4. Creative & Coordination Coordinate with internal teams for ad creatives and landing page content Use Canva for basic ad creatives if required Test ad headlines, descriptions, and CTAs Requirements Experience 13 years of hands-on experience in Google Ads and/or LinkedIn Ads Experience in B2B lead generation or service-based marketing preferred Technical Skills Google Ads (Search campaigns mandatory) LinkedIn Campaign Manager (Lead Gen Ads mandatory) Basic understanding of: CPC, CPL, CTR Conversion tracking concepts MS Excel / Google Sheets (basic reporting) Additional Skills Decent English writing skills for ad copy Familiarity with Canva is a plus Ability to learn technical domains like Solar & Hydrogen What We Offer Exposure to three fast-growing industries (Media, Solar, Clean Energy) Hands-on experience with real ad budgets Opportunity to grow into a Performance Marketing Specialist Direct learning from senior management Performance-based salary revision opportunities Who Should NOT Apply Candidates looking only for social media posting roles Candidates with zero paid ads experience Candidates expecting senior-level strategy roles at junior salary levels Benefits What Youll Get at Symbroj Hands-On Paid Ads Experience Work directly on Google Ads and LinkedIn Ads with real budgets, not dummy or training accounts. Multi-Industry Exposure Gain experience across Media & PR, Solar EPC, and Hydrogen/Clean Energya rare and valuable mix for your resume. Fast Learning & Career Growth This role offers a steep learning curve in B2B lead generation, performance marketing, and EPC marketing. Direct Access to Leadership Work closely with senior management and understand how marketing connects with sales and business growth. Skill Development Learn and improve skills in: Google Ads & LinkedIn Ads optimization Ad copywriting & lead generation funnels Basic analytics & reporting Performance-Based Growth Salary revisions and role upgrades based on performance, lead quality, and consistency. Creative Ownership Freedom to test ad copies, creatives, and targeting ideasyour work will be visible and valued. Supportive Work Environment Small team, clear expectations, and practical learningno unnecessary hierarchy.
Educational Qualification Bachelor’s Degree in any discipline (Marketing, Business Administration, Mass Communication, IT, or Engineering preferred). Digital Marketing Certification in Google Ads / Performance Marketing from a recognized institute is highly preferred. Candidates with hands-on paid ads experience and a strong campaign portfolio will be considered even if they do not have a formal marketing degree. Final-year graduates or candidates who have completed practical internships in
1-3 years
Experience 1–3 years of hands-on experience in Google Ads and/or LinkedIn Ads Experience in B2B lead generation or service-based marketing preferred Technical Skills Google Ads (Search campaigns – mandatory) LinkedIn Campaign Manager (Lead Gen Ads – mandatory) Basic understanding of: CPC, CPL, CTR Conversion tracking concepts MS Excel / Google Sheets (basic reporting) Additional Skills Decent English writing skills for ad copy Familiarity with Canva is a plus Ability to learn technical domains like Solar & Hydrogen What We Offer Exposure to three fast-growing industries (Media, Solar, Clean Energy) Hands-on experience with real ad budgets Opportunity to grow into a Performance Marketing Specialist Direct learning from senior management Performance-based salary revision opportunities Who Should NOT Apply Candidates looking only for social media posting roles Candidates with zero paid ads experience Candidates expecting senior-level strategy roles at junior salary levels