Job Description

Description

:

Reporting to the Senior Manager, Digital Performance Marketing, the Digital Marketing Manager will be accountable for driving marketing ROI for TD Insurance. Ultimately accountable for the budget across paid tactics, the Manager's objective is to leverage these paid channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.

Key Accountabilities:

  • Lead the strategic development and execution of paid campaigns where post-click conversion metrics (KPI's) are the objective.
  • Develop and execute on SEM strategies, insights generation, measurement and reporting, ensuring the SEM plays a role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels
  • Leverage extensive social media expertise and current best practices to lead the planning and execution of social media strategy
  • Manage the SEM, display advert...

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