Digital Marketing ( Mohali )

Mail:- [email protected] digital marketing job involves planning and executing online campaigns across SEO, social media, email, and paid ads to boost brand awareness and generate leads, requiring content creation, performance analysis (KPIs/ROI), audience targeting, website optimization, and collaboration with creative/tech teams to drive online growth and sales. Roles vary from specialists focusing on one channel to managers overseeing strategy, budgets, and teams. Key Responsibilities Campaign Management: Develop, launch, and manage digital campaigns (SEO, SEM, social, email, display). Content Creation: Produce engaging content for blogs, social media, emails, and ads, ensuring consistent brand voice. Performance Analysis: Track metrics (KPIs, ROI) using tools like Google Analytics, interpret data, and optimize campaigns for better results. Website Optimization: Improve website user experience and search engine rankings (SEO). Audience Engagement: Manage social media interactions and build online communities. Collaboration: Work with designers, copywriters, developers, and sales teams. Strategy: Identify trends, brainstorm new growth strategies, and provide insights to stakeholders. Common Channels & Tools Channels: SEO/SEM, Social Media (Facebook, Instagram, etc.), Email Marketing, Display Ads, Website/Blogs. Tools: Google Analytics, CRM software, Marketing Automation Platforms, Social Media Management Tools. Key Skills Analytical thinking Creativity Strong communication Adaptability to new technologies Types of Roles Digital Marketing Executive/Specialist: Executes campaigns, often focuses on specific channels (e.g., Social Media Exec, SEO Specialist). Digital Marketing Manager: Leads strategy, manages budgets, oversees teams, and reports to leadership.

1-3 years