Digital Marketing ( Mohali )

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digital marketing job involves planning and executing online campaigns across SEO, social media, email, and paid ads to boost brand awareness and generate leads, requiring content creation, performance analysis (KPIs/ROI), audience targeting, website optimization, and collaboration with creative/tech teams to drive online growth and sales. Roles vary from specialists focusing on one channel to managers overseeing strategy, budgets, and teams. 

Key Responsibilities

Campaign Management: Develop, launch, and manage digital campaigns (SEO, SEM, social, email, display).

Content Creation: Produce engaging content for blogs, social media, emails, and ads, ensuring consistent brand voice.

Performance Analysis: Track metrics (KPIs, ROI) using tools like Google Analytics, interpret data, and optimize campaigns for better results.

Website Optimization: Improve website user experience and search engine rankings (SEO).

Audience Engagement: Manage social media interactions and build online communities.

Collaboration: Work with designers, copywriters, developers, and sales teams.

Strategy: Identify trends, brainstorm new growth strategies, and provide insights to stakeholders. 

Common Channels & Tools

Channels: SEO/SEM, Social Media (Facebook, Instagram, etc.), Email Marketing, Display Ads, Website/Blogs.

Tools: Google Analytics, CRM software, Marketing Automation Platforms, Social Media Management Tools. 

Key Skills

Analytical thinking

Creativity

Strong communication

Adaptability to new technologies 

Types of Roles

Digital Marketing Executive/Specialist: Executes campaigns, often focuses on specific channels (e.g., Social Media Exec, SEO Specialist).

Digital Marketing Manager: Leads strategy, manages budgets, oversees teams, and reports to leadership.