Digital Marketing

Company Overview:

Isoftronics is a dynamic player in the IT Services and IT Consulting industry, offering top-notch technology solutions and strategic guidance to optimize business operations. Headquartered in Chennai with a team of 11-50 employees, Isoftronics is dedicated to delivering excellence in IT consulting and service management. Discover more about Isoftronics at isoftronics.co.in.

Job Overview:

Isoftronics is seeking a Fresher for a Digital Marketing role to enhance our online presence and drive business growth. The position is open in multiple locations, including Pune, Chennai, Bangalore Urban, Delhi, Coimbatore, and Tirunelveli. This entry-level position requires 0-1 year of work experience, offering an ideal opportunity to start a career in digital marketing.

Qualifications and Skills:

• Proficiency in SEO techniques and strategies to improve website visibility and traffic.
• Experience in creating and managing engaging content across various social media platforms.
• Strong skills in content creation with the capability to produce compelling marketing materials.
• Understanding of data analytics tools to track, analyze, and improve digital marketing performance.
• Knowledge of email marketing techniques to effectively communicate with target audiences.
• Experience in planning and executing digital advertising campaigns, including PPC and social media ads.
• Basic understanding of web design principles to enhance the user experience on our digital platforms.
• Familiarity with e-commerce practices to optimize online sales and customer engagement strategies.

Roles and Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic and brand awareness.
• Create engaging and relevant content tailored to various digital platforms to attract and retain users.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Optimize website content and structure to improve search engine rankings and user experience.
• Collaborate with the design team to align visual elements with marketing goals and objectives.
• Assist in the management and execution of email marketing campaigns targeted at key audiences.
• Stay updated on digital marketing trends and competitors to inform strategic decision-making.
• Support the e-commerce team in optimizing product listings and online sales channels.