Job Description
About Wappnet
Wappnet is an AI-first software company building global products and enterprise-grade solutions.
Our vision is to become a top-tier global tech brand within the next 3 years , driven by trust, authority, and inbound growth not dependency on cold sales.
We are looking for a Digital Marketing Leader , not an executor.
Role Objective
Build Wappnet into a strong inbound brand that:
Attracts high-quality global clients
Builds long-term brand authority
Positions Wappnet as a trusted AI & software partner
Supports sales with credibility, not pressure
Who We Are Looking For
You are:
A brand thinker + growth strategist
Strong in B2B, tech, and long sales cycles
Comfortable working directly with the Founder
Obsessed with quality, positioning, and impact
Someone who thinks in years, not campaigns
This role is not for task-based marketers or social media posters.
Key Responsibilities
1. Brand Strategy & Positioning
Define and own Wappnet’s brand narrative and positioning
Ensure consistent messaging across website, LinkedIn, decks, and campaigns
Position Wappnet as an AI-first, reliable, strategic technology partner
2. Inbound Marketing & Demand Generation
Build a strong inbound engine using:
SEO & content strategy
Thought leadership
Lead magnets & landing pages
Focus on lead quality , not traffic volume
3. Content & Thought Leadership
Drive LinkedIn, website, and long-form content strategy
Convert:
Client problems → insights
Projects → case studies
Founder experience → authority content
Maintain high editorial and storytelling standards
4. Performance Marketing
Run and optimize paid campaigns (LinkedIn, Google)
Align campaigns tightly with sales goals
Track CPL, lead quality, and conversion to opportunities
5. Analytics & Continuous Improvement
Measure what matters: inbound leads, conversion rates, ROI
Improve strategies based on data, not assumptions
Build a predictable marketing system, not experiments only
Required Skills & Experience
Strong experience in B2B IT / SaaS / Tech marketing
Excellent writing and storytelling skills
Deep understanding of inbound funnels & SEO
Experience with marketing automation and CRM alignment
Ability to simplify complex tech into clear messaging
Familiarity with AI, software, and digital products
Mindset & Culture Fit
Ownership over execution
Long-term thinking
High accountability
Learning-driven (AI tools, new platforms, trends)
Comfortable with direct feedback and high expectations
Not a Fit If You
Only want to execute tasks
Depend on instructions for every move
Focus on vanity metrics (likes, followers)
Avoid responsibility and ownership
Wappnet is an AI-first software company building global products and enterprise-grade solutions.
Our vision is to become a top-tier global tech brand within the next 3 years , driven by trust, authority, and inbound growth not dependency on cold sales.
We are looking for a Digital Marketing Leader , not an executor.
Role Objective
Build Wappnet into a strong inbound brand that:
Attracts high-quality global clients
Builds long-term brand authority
Positions Wappnet as a trusted AI & software partner
Supports sales with credibility, not pressure
Who We Are Looking For
You are:
A brand thinker + growth strategist
Strong in B2B, tech, and long sales cycles
Comfortable working directly with the Founder
Obsessed with quality, positioning, and impact
Someone who thinks in years, not campaigns
This role is not for task-based marketers or social media posters.
Key Responsibilities
1. Brand Strategy & Positioning
Define and own Wappnet’s brand narrative and positioning
Ensure consistent messaging across website, LinkedIn, decks, and campaigns
Position Wappnet as an AI-first, reliable, strategic technology partner
2. Inbound Marketing & Demand Generation
Build a strong inbound engine using:
SEO & content strategy
Thought leadership
Lead magnets & landing pages
Focus on lead quality , not traffic volume
3. Content & Thought Leadership
Drive LinkedIn, website, and long-form content strategy
Convert:
Client problems → insights
Projects → case studies
Founder experience → authority content
Maintain high editorial and storytelling standards
4. Performance Marketing
Run and optimize paid campaigns (LinkedIn, Google)
Align campaigns tightly with sales goals
Track CPL, lead quality, and conversion to opportunities
5. Analytics & Continuous Improvement
Measure what matters: inbound leads, conversion rates, ROI
Improve strategies based on data, not assumptions
Build a predictable marketing system, not experiments only
Required Skills & Experience
Strong experience in B2B IT / SaaS / Tech marketing
Excellent writing and storytelling skills
Deep understanding of inbound funnels & SEO
Experience with marketing automation and CRM alignment
Ability to simplify complex tech into clear messaging
Familiarity with AI, software, and digital products
Mindset & Culture Fit
Ownership over execution
Long-term thinking
High accountability
Learning-driven (AI tools, new platforms, trends)
Comfortable with direct feedback and high expectations
Not a Fit If You
Only want to execute tasks
Depend on instructions for every move
Focus on vanity metrics (likes, followers)
Avoid responsibility and ownership
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