Digital Marketing Specialist

Purpose of the Role 

Digital Marketing Specialist responsible to lead and execute high-performance campaigns across paid media platforms and email channels. This role is ideal for a person with a blend of analytical precision and creative branding expertise who thrives in fast-paced, digital-first environments. 

Responsibilities & Accountabilities 

* Plan, execute, and optimize campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and Microsoft (Bing) Ads

* Manage and scale email marketing campaigns to nurture leads and drive conversions (using Mailchimp, Klaviyo, HubSpot, or similar)

* Collaborate with design and content teams to craft compelling ad creatives and email content

* Develop, implement, and monitor branding campaigns to strengthen market presence and customer trust

* Analyze performance metrics (ROAS, CTR, CPL, CAC, etc.) and generate actionable reports

* Conduct A/B tests to impr...