Job Description
Job Description
Purpose of the Role
Digital Marketing Specialist responsible to lead and execute high-performance campaigns across paid media platforms and email channels. This role is ideal for a person with a blend of analytical precision and creative branding expertise who thrives in fast-paced, digital-first environments.
Responsibilities & Accountabilities
* Plan, execute, and optimize campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and Microsoft (Bing) Ads
* Manage and scale email marketing campaigns to nurture leads and drive conversions (using Mailchimp, Klaviyo, HubSpot, or similar)
* Collaborate with design and content teams to craft compelling ad creatives and email content
* Develop, implement, and monitor branding campaigns to strengthen market presence and customer trust
* Analyze performance metrics (ROAS, CTR, CPL, CAC, etc.) and generate actionable reports
* Conduct A/B tests to improve ad copy, targeting, creatives, and landing page ...
Purpose of the Role
Digital Marketing Specialist responsible to lead and execute high-performance campaigns across paid media platforms and email channels. This role is ideal for a person with a blend of analytical precision and creative branding expertise who thrives in fast-paced, digital-first environments.
Responsibilities & Accountabilities
* Plan, execute, and optimize campaigns on Google Ads, Meta (Facebook/Instagram) Ads, and Microsoft (Bing) Ads
* Manage and scale email marketing campaigns to nurture leads and drive conversions (using Mailchimp, Klaviyo, HubSpot, or similar)
* Collaborate with design and content teams to craft compelling ad creatives and email content
* Develop, implement, and monitor branding campaigns to strengthen market presence and customer trust
* Analyze performance metrics (ROAS, CTR, CPL, CAC, etc.) and generate actionable reports
* Conduct A/B tests to improve ad copy, targeting, creatives, and landing page ...
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