Digital Marketing Specialist

Job Summary:
**Key Responsibilities**:
- **Strategy & Planning**:
- Conduct market research, competitor analysis, and audience segmentation to identify opportunities and inform strategy.
- Define key performance indicators (KPIs) and measurable goals for all digital marketing initiatives.
- **Campaign Management & Execution**:
- Plan, create, and manage engaging and effective digital campaigns from conception to execution.
- Oversee and manage paid advertising campaigns (e.g., Google Ads, Meta Ads) including keyword research, ad copy creation, bidding strategies, and budget allocation.
- Manage and optimize social media presence, including content scheduling, community engagement, and performance analysis.
- Collaborate with content creators, designers, and web developers to produce compelling digital assets (e.g., blog posts, landing pages, social media visuals, videos).
- Ensure all digital content is SEO-friendly and adheres to brand guidelines.
- **...