Job Description
Job Description:
- Digital marketer with ecommerce, D2C & performance marketing experience. Proven track record of delivering ROI in e-commerce & D2C channels.
- Ecommerce category management experience: Candidate should have managed ecommerce marketing in FMCG/ FMCD organizations.
- Having complete ownership of the category from the ecommerce marketing perspective. Working closely with internal departments such as category, product, R&D, brand & communications to develop comprehensive category understanding.
- Maintaining ACOS/ ROI for the respective category while executing media campaigns on platforms such as Amazon, Ads, Flipkart Ads etc. Should have working knowledge of setting up, optimizing, reporting of campaigns on marketplaces ad platforms.
- Demand generation for V-Guard D2C: Driving highly targeted traffic via organic & paid digital mediums for respective categories. Focus on ROI while scaling up D2C campaigns.
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