Digital Marketing Specialist (In bound lead generation)

About Role:

We are seeking a full-time, on-site Digital Marketing & Inbound Lead Generation Specialist to join our Gurgaon office. This role is ideal for a marketing professional with experience in the IT services industry, strong knowledge of CRM and ERP solutions, and hands-on expertise in generating high-quality inbound leads through digital channels.

You will play a critical role in driving demand for IT consulting, CRM implementations, and ERP solutions by attracting, nurturing, and converting inbound prospects into qualified sales opportunities.

Key Responsibilities

Inbound Lead Generation & Demand Generation

• Develop and execute inbound lead generation strategies for IT services, CRM, and ERP offerings
• Generate qualified inbound leads via SEO, content marketing, paid ads, email campaigns, and landing pages
• Build and optimize lead funnels to convert website traffic into MQL...