Digital Marketing Specialist

Job description

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Digital Marketing
Specialist

Location : Prayagraj, Naini

Exp.  - 1+ yrs

Job Requirements and
Responsibilities:

∙Plans
and executes all web, SEO/SEM, database marketing, email, social media, and
display advertising campaigns.

∙Designs,
builds, and maintains our social media presence.

∙Measures
and reports performance of all digital marketing campaigns and assesses against
goals (ROI and KPIs).

∙Identifies
trends and insights and optimizes spend and performance based on the insights.

∙Brainstorms
new and creative growth strategies through digital marketing.

∙Plans,
executes, and measures experiments and conversion tests.

∙Collaborates
with internal teams to create landing pages and optimize user experience.

∙Utilizes
strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points.

∙Identifies
critical conversion points and drop off points and optimizes user funnels.

∙Collaborates
with agencies and other vendor partners.

∙Evaluates
emerging technologies.

∙Provides
thought leadership and perspective for adoption where appropriate.

Education,
Experience, and Licensing Requirements:

∙Bachelor’s
or master’s degree in marketing or a related field.

∙Proven
working experience in digital marketing, particularly within the industry.

∙Demonstrable experience leading and managing SEO/SEM, marketing database,
email, social media and/or display advertising campaigns.

∙Experience in optimizing landing pages and user funnels.

∙Solid knowledge of
website and marketing analytics tools (e.g., Google Analytics,NetInsight,
Omniture, WebTrends, SEMRush, etc.).

∙Working
knowledge of ad serving tools.

∙Experience
in setting up and optimizing PPC campaigns on all major search engines.