Job Description

Job Title: Digital Marketing Specialist

Experience Required: 3–4 years
Position: Full-time
No. of Openings: 1
Location:  Trichy
Eligibility: Any Degree
Salary Range: INR 20,000 – INR 30,000

About the Role

We are looking for a dynamic and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns across multiple channels. This role requires strong expertise in SEO, social media, paid ads, and content strategy, with a results-driven mindset to improve online visibility, generate leads, and enhance brand presence.

Key Responsibilities

  • Develop and implement digital marketing strategies aligned with business goals.

  • Plan and execute SEO campaigns to improve website rankings and drive organic traffic.

  • Manage and optimize paid campaigns across Google Ads, Meta platforms, and other channels.

  • Create engaging content for websites, blogs, social media, and marketing campaigns.

  • Execute and monitor social media strategies to increase reach, engagement, and brand awareness.

  • Conduct keyword research, competitor analysis, and performance tracking for SEO/SEM.

  • Utilize analytics tools (Google Analytics, Search Console, etc.) to measure campaign effectiveness.

  • Drive Local SEO initiatives to improve online presence in specific geographies.

  • Collaborate with design and content teams to create compelling digital assets.

  • Stay updated with the latest digital marketing trends, tools, and best practices.

    • Essential Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • Proven experience of 3–4 years in digital marketing with measurable results.

  • Strong knowledge of SEO, SEM, and social media platforms.

  • Hands-on experience in Google Ads, Facebook/Instagram Ads, and LinkedIn Campaigns.

  • Ability to create and manage content strategies.

    • Skills Required

  • Proficiency in SEO tools (Ahrefs, SEMrush, Moz, or similar).

  • Strong understanding of Google Ads and campaign optimization.

  • Excellent knowledge of social media platforms and trends.

  • Strong analytical skills with the ability to interpret data and generate insights.

  • Content creation and copywriting skills.

  • Knowledge of Local SEO practices and optimization strategies.

  • Good communication, creativity, and project management skills.

    • Apply for this Position

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