Digital Media & Analytics Specialist

Job Description

As part of the Content & Communications team, the Digital Media & Analytics Specialist supports the execution and optimization of Continental Tire’s digital presence across websites, paid media, social platforms, and Amazon/e‑commerce channels. The role manages day‑to‑day website/Conti Management System (CMS) updates and quality assurance, coordinates digital campaign execution with agencies and cross‑functional partners, and delivers reporting and insights that inform strategic decision‑making. This position requires strong analytical skills, attention to detail, and a continuous‑learning mindset to keep pace with evolving digital trends and tools.

Website & Content Operations (CMS / QA / Site Functions)
Execute CMS updates and quality assurance for and ; manage key site utilities (, Dealer Locator, Tire Finder); create/tag/categorize articles and product content; monitor basic site health and escalate issues to appropriate owner...