Digital Media Strategist

We are seeking a proactive Digital Media Strategist with a strong background in EdTech or educational services to join our team in Kozhikode, Kerala. The ideal candidate will be a leader in digital strategy and campaign execution, responsible for developing and implementing multi-channel campaigns to drive lead generation and brand engagement.

Roles and Responsibilities

• Digital Strategy & Campaign Execution: Develop and implement comprehensive digital marketing strategies that align with business goals and revenue targets. You will oversee integrated multi-channel campaigns across Google, Meta, LinkedIn, YouTube, and programmatic networks.
• Lead Generation & Performance Marketing: Design and optimize full-funnel campaigns to generate leads, targeting student and parent personas. You'll be responsible for achieving specific KPIs, such as 400,000 MQLs (Marketing Quali...