Job Description

What that means day to day

  • Accountable for the development and execution of performance marketing strategies, specialising in PPC (Google/Microsoft), Paid Social, Display and SEO with emphasis on growing profit.
  • Perform daily management with external agencies of all paid advertising accounts across Google Ads and Bing, social, maintaining and monitor keyword bids, daily and monthly budget caps, impression share, quality score and all top level account metrics.
  • Set clear KPIs with third-party agencies, to ensure that they are on track to cost effectively deliver paid and organic performance.
  • Working with third-parties to deliver quantity and quality of inbound organic leads through the delivery of effective technical and content lead, SEO tactics
  • Own the acquisition full funnel metrics, being accountable for driving increased CTR, conversion rates and decreasing CPC through to volume and value of customers.
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