Digital PR Specialist

The Digital PR Specialist will support the execution of online PR initiatives designed to strengthen brand authority, build media relationships, and earn high‑quality digital coverage. This role plays a key part in driving brand visibility through online publications, influencer partnerships, and digital outreach campaigns.

Key Responsibilities

• Develop and execute link building (off-page SEO) and digital PR campaigns aligned with brand and marketing objectives
• Research, outreach, and maintain databases of media contacts, bloggers, and online publications
• Prepare and distribute link building materials such as but not limited to press releases, media pitches, and press kits
• Coordinate with link building and media partners for placements, interviews, and online features
• Monitor online visibility, brand mentions, publicity results, and digital campaign performance
• Assist in managing link building and influencer partnershi...