DIGITAL SENIOR PLANNER

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

Description
As a Senior Digital Media Planner, you will be responsible for creating creative digital media strategy and accompanying plans that address clients’ business needs and exceed delivery expectations. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts), and build relationship with the client team. Description
Mindshare I Senior Digital Media Planner
Digital Tokyo, Japan
Description As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts). Reporting of the role
This role reports to the Media Planning Director. 3 best things about the job:

of Clients – you get to work with a wide portfolio of clients (from, FMCG to technology, financial, and so on).

– as the demand for digital continues to evolve, so does the team members of the team. What used to be a full digital media planning and buying team now also has non-media and mobile specialists. You get to learn from the experience of each individual.

– Mindshare is backed by strong teams: (1) Within Mindshare (from the business unit teams and the specialist teams – Strategy, Client Leadership, etc.); and, (2) GroupM (from User Experience, Production, Creative Services, CRM, and Analytics).

Measures of Success 

– you would have established a good working relationship with key stakeholders (internal and external teams); you would have learned the day-to-day requirements of your assigned clients and have proposed process improvements, as needed. You would have proposed, defended and followed-through on the media strategy and plans that answer client briefs.

– you would have helped enhance processes for digital media planning, primarily for your assigned accounts. You would have mastered the proprietary and syndicated planning tools (including but not limited to, programmatic media). Also establish the strong relationship with the key media publishers and platform.

– you would have done collaborative work with various internal teams (Client leadership, Strategy, etc) and have come up with solid integrated digital media campaign case study/studies. And start developing and implementing the innovative solution.

Responsibilities of the role:

Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)

Manage and engage with client counterparts and internal account teams for key account assignments

Negotiate with media publishers

Identify and propose innovative digital media solutions to clients

Do campaign implementation (collaboration with ad operations team), optimization and reporting

Participate in new business pitches, etc.

Provide assistance to Media Planning Director for business development of key agency accounts

Qualifications:

Experience in a digital media function

Experience in advertising, public relations/communications, marketing or any similar field

Strong English verbal and written communication skills as advantage

MS Office Skills (Excel and PowerPoint)

Strong analytical and numerical skills

Client servicing skills

Has a good grasp of the Japanese digital media landscape; capable of using media tools

Strong project management skills – ability to manage multiple projects and accounts

Can work with minimal supervision

Energetic team player, and ability to work under pressure

Experience in performance and programmatic media planning would be an advantage

Fluency in Japanese as a priority and English as strong advantage

Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.