Digital Strategy & Performance Manager, Web Content

We are seeking a strategic and customer-obsessed Digital Strategy & Performance Manager to lead the vision, strategy, and performance of our web content for Manulife Bank public website, tools and calculators. This role is responsible for delivering seamless, engaging, and high-performing digital experiences for customers and advisors. You will work cross-functionally to ensure the website supports business goals, enhances user journeys, and reflects our brand promise.

Position Responsibilities

• Lead the strategy and planning of digital capabilities and tools across the public website, aligned with business priorities and user needs.
• Develop and maintain customer journey maps and service blueprints to optimize consumer experiences that start from the public site and link to Manulife Bank digital platforms.
• Own and manage the digital product and content roadmap for the website, balancing long-term vision with short-term delivery.