Digital Technology Manager, CRM

Position Overview

We are looking for a technically skilled and business-savvy Marketing Technology & CRM Manager to join our APAC IT team. This role will serve as the bridge between Marketing and Technology, responsible for the architecture, implementation, and support of Martech and CRM platforms across the region. The ideal candidate will have deep expertise in marketing systems, data integration, and stakeholder collaboration to deliver scalable, secure, and high-performing solutions

Essential Duties & Responsibilities

Responsible for management and delivery of Market Technology projects to ensure on time and high-quality delivery of our internal and consumer-facing experiences

Manages multiple projects and tasks simultaneously and effectively

Lead the technical implementation, configuration, and maintenance of different CRM & marketing platforms

Manage CRM systems from an IT perspective, ensuring stability, scalability, and compliance

Oversee integrations between Martech/CRM platforms and enterprise systems (e.g., ERP, data lakes, analytics tools)

Translate marketing and business requirements into technical solutions and architecture

Collaborate with global IT, data, and marketing teams to ensure alignment and consistency

Manage vendor relationships, SLAs, issue resolution, platform upgrades

Ensure data quality, security, and compliance with regional regulations

Implement and maintain data governance frameworks for customer data across platforms

Support analytics and reporting needs through proper data structuring and access controls

Lead regional Martech/CRM projects, including migrations, enhancements, and new implementations

Act as the technical point of contact for marketing, CRM & CIX stakeholders across APAC

Provide training and enablement to marketing users on platform capabilities and best practices

Proactively works with business analysts, product managers, design, user experience, development and QA to understand project requirements and estimate effort to deliver

Oversees project from initial funding approval through delivery, including overall continuing project maintenance

Establish a support structure to handle Mar Tech issues, and collaborate with different teams for issue resolution, be pro active to track the issues till closure

Provides ongoing project update reports to internal teams, global & regional stakeholders 

Experience, Skills & Knowledge

Bachelor’s degree in Computer Science, Information Systems, or related field

7+ years of experience in IT roles focused on Martech, CRM, or enterprise applications

Strong technical knowledge of CRM and marketing platforms 

Experience with APIs, ETL processes, cloud platforms, and data integration

Experience working on customer data, Azure and Databricks platform

Familiarity with data privacy laws and compliance in APAC markets

Excellent problem-solving, communication, and stakeholder management skills

Experience in a regional or global IT organization supporting marketing functions

Knowledge of DevOps, CI/CD, and agile delivery methodologies

Certifications in relevant platforms (e.g., Salesforce Admin, Adobe Architect) are a plus

Experience as a Technical Project Manager or similar position responsible for defining and managing technical project scope, timelines, profitability, and effective delivery of digital solutions

Experience in managing delivery of customer-facing digital solutions, preferred have solutions with different APAC region (e.g. TMALL, Tencent, Douying, Line, Kakao, Whatsapp and other local platforms and solution)

Strong grasp of current web technologies and APAC digital/Social media technology ecosystem as well as related business issues

Experience in driving Machine Learning to improve CRM overall program

PMI or PMP certification or similar highly preferred

Solid technical understanding and ability to define and refine requirements through a project lifecycle

Excellent project management skills including prioritization, scheduling, and documentation

Ability to build strong relationships and communicate effectively with internal and external groups