Direct Response Copy Writer

Job Title: Direct Response And Copywriter
Role Overview
We’re hiring a D2C Ad Copywriter who understands one thing deeply:
copy exists to drive action, not applause.
This role is for someone who has hands-on experience writing high-converting ad copy for Meta & YouTube, understands hooks, hold, and scroll-stopping psychology, and can consistently produce scripts that perform at scale.
You’ll be working closely with performance marketers, editors, and founders to create UGC, brand, and performance video scripts that convert.
Key Responsibilities
Performance Ad Copy (Core Responsibility)
- Write high-converting ad copy for:
- Meta Ads (Facebook & Instagram)
- YouTube video ads
- Craft strong hooks (0–3 sec) that drive:
- High CTR
- Avg hook & hold rate of ~30%+
- Optimize copy for:
- Scroll-stopping
- Clarity
- Emotional pull + logical payoff
Video Ad Scripts (UGC + Brand + Performance)
- Write video ad scripts for:
- UGC-style ...