Director, Analytics

Responsibilities

· Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps

· Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques

· Create and support executive level presentations and analysis of analytic and data solutions to support client needs

· Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).

· Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques

· Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes

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