Director, Brand Management & Architecture

Director, Brand Management & Architecture

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Ready to be a Titan?

As the Director of Brand Management & Architecture, you will lead the creation and maintenance of ServiceTitan’s brand portfolio hierarchy, ensuring clarity and market synergy across all business units. You will govern external brand usage, guide a creative team, and manage brand integration from M&A activities, building a cohesive brand experience that supports the company’s growth.

What you'll do:

• Develop and execute Brand Architecture Strategy, designing and maintaining the optimal model (e.g., Masterbrand, Endorsed, or House of Brands).
• Define portfolio hierarchy, naming conventions, visual hierarchy, and strategic positioning for all sub‑brands and product families.
• Build and monitor metrics to audit brand health, equity, and alignment,...