Job Description
**◆Position Overview**
1. Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned
2. Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives
3. Pursue Market/Client Understanding and fully utilize data for everything we do
**◆Key Accountabilities**
**Client-centric Marketing Strategy & Plan**
+ Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
+ Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan’s business and its various aspects (competition, target clients, products, communication, etc.)
+ Translate consumer and data insights into brand action plans that can generate a positive impact on business results
+ Develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs
+ Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action
+ Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners
**Media Planning, Execution & Effectiveness Evaluation**
+ Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
+ Lead planning and delivery of Tiffany Japan’s media plan in alignment with the company’s business strategy and priorities
+ Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders
+ Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs – Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
+ Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
+ Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
+ Work closely with media and agencies to maximize opportunities and results.
+ Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand’s activation planning and drive innovation and performance.
+ Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners
+ Create, manage, and grow partnerships with external media, tech, and media analytics partners
+ Implement “test & learn” programs for digital channels including testing roadmap, test set-up, and results interpretation
+ Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships
**Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management**
+ Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers)
+ Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany’s global standards
+ Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc.
**Team Capacity Development/Support**
+ Exercise positive leadership, while being a highly motivated hands-on player at the same time
+ Infuse client-centric marketing focus into the team and across the company
+ Develop junior talent within the team through day-to-day coaching
+ Provide support to other team members when in need
**Cross-functional Synergy Leadership**
+ Act as leader for cross-functional initiatives representing Brand Marketing team
+ Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
+ Voluntarily facilitate internal work streams in partnership with other departments and teams
+ Supervise New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores
**◆Requrements**
+ Holistic marketing experience at a brand end, incl. media planning, magazine (ads and tie-ins), BTL activities (events, pop-up store, etc), etc, at least for 2 years
+ Could possess an agency side background or business owner (client side) background
+ Rich experience in marketing planning, execution management and follow-up evaluation. Experience should include well-balanced, broad scope of marketing (i.e. strategy, communication & promotion, research, etc.), and should NOT be limited to just one or two aspects (such as just advertising, promotion or PR). Idea proposal or portfolio of work example(s) from previous work will be a plus
+ Experiences of digital marketing, in addition to traditional media
+ Experience of working in international business environment(s)
+ Business level English both in writing and speaking, native in Japanese
+ Project management skills
+ People management experience
+ Market research experiences plus
+ Solid strategic thinking, integrating both qualitative/beauty perspective and quantitative perspective
+ Professionally and personally mature person, with high interpersonal communication skills
+ Goes beyond given role/anticipated path to achieve bigger results
+ A collaborative team player, while being a reliable project owner
+ Capable of handling multiple and fast-paced tasks, with a strong sense of ownership
+ Continuously look for opportunities to drive effectiveness and efficiency
+ High sensitivity or passion for luxury/lifestyle brands from client’s and marketer’s point of view
+ Attention to details
+ General PC skills (Word, Excel, PowerPoint) are required
**Job Identification** : 61976
**Job Category:** : Marketing
**Assignment Category** : Regular Full-time
**Remote Positions** : Flexible
**Professional Experience** : Minimum 10 Years
Equal Opportunity Employer
1. Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned
2. Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives
3. Pursue Market/Client Understanding and fully utilize data for everything we do
**◆Key Accountabilities**
**Client-centric Marketing Strategy & Plan**
+ Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
+ Conduct market /client research and analysis that will guide the strategic direction of Tiffany Japan’s business and its various aspects (competition, target clients, products, communication, etc.)
+ Translate consumer and data insights into brand action plans that can generate a positive impact on business results
+ Develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs
+ Set objectives/KPIs for all projects, closely monitor and analyze results, share and utilize findings/data for further action
+ Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners
**Media Planning, Execution & Effectiveness Evaluation**
+ Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
+ Lead planning and delivery of Tiffany Japan’s media plan in alignment with the company’s business strategy and priorities
+ Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders
+ Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs – Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
+ Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
+ Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
+ Work closely with media and agencies to maximize opportunities and results.
+ Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand’s activation planning and drive innovation and performance.
+ Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners
+ Create, manage, and grow partnerships with external media, tech, and media analytics partners
+ Implement “test & learn” programs for digital channels including testing roadmap, test set-up, and results interpretation
+ Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships
**Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management**
+ Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers)
+ Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany’s global standards
+ Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc.
**Team Capacity Development/Support**
+ Exercise positive leadership, while being a highly motivated hands-on player at the same time
+ Infuse client-centric marketing focus into the team and across the company
+ Develop junior talent within the team through day-to-day coaching
+ Provide support to other team members when in need
**Cross-functional Synergy Leadership**
+ Act as leader for cross-functional initiatives representing Brand Marketing team
+ Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
+ Voluntarily facilitate internal work streams in partnership with other departments and teams
+ Supervise New Store Opening/Store Renewal marketing activities to deliver the best brand exposure for our stores
**◆Requrements**
+ Holistic marketing experience at a brand end, incl. media planning, magazine (ads and tie-ins), BTL activities (events, pop-up store, etc), etc, at least for 2 years
+ Could possess an agency side background or business owner (client side) background
+ Rich experience in marketing planning, execution management and follow-up evaluation. Experience should include well-balanced, broad scope of marketing (i.e. strategy, communication & promotion, research, etc.), and should NOT be limited to just one or two aspects (such as just advertising, promotion or PR). Idea proposal or portfolio of work example(s) from previous work will be a plus
+ Experiences of digital marketing, in addition to traditional media
+ Experience of working in international business environment(s)
+ Business level English both in writing and speaking, native in Japanese
+ Project management skills
+ People management experience
+ Market research experiences plus
+ Solid strategic thinking, integrating both qualitative/beauty perspective and quantitative perspective
+ Professionally and personally mature person, with high interpersonal communication skills
+ Goes beyond given role/anticipated path to achieve bigger results
+ A collaborative team player, while being a reliable project owner
+ Capable of handling multiple and fast-paced tasks, with a strong sense of ownership
+ Continuously look for opportunities to drive effectiveness and efficiency
+ High sensitivity or passion for luxury/lifestyle brands from client’s and marketer’s point of view
+ Attention to details
+ General PC skills (Word, Excel, PowerPoint) are required
**Job Identification** : 61976
**Job Category:** : Marketing
**Assignment Category** : Regular Full-time
**Remote Positions** : Flexible
**Professional Experience** : Minimum 10 Years
Equal Opportunity Employer
Apply for this Position
Ready to join ? Click the button below to submit your application.
Submit Application