Director, Brand Marketing

Overview

At Lyft, our purpose to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as our company and industry evolve. You’ll lead Lyft’s most critical brand initiatives for 2026, driving the strategy to close the uniqueness gap and positioning Lyft as the preferred choice for riders across North America. This role sits at the intersection of creative storytelling, data-driven strategy, and market expansion, requiring both visionary thinking and tactical execution excellence.

Areas of focus include leading the evolution and expansion of our core brand campaign platform, overseeing the continued rollout of our new Brand Identity system, and executing high-impact strategies to win over habitual competitor users in our highe...