Director, Customer Acquisition & Retention

Director, Customer Acquisition & Retention

Apply for the Director, Customer Acquisition & Retention role at HearingLife Canada.

Job Purpose

The Director, Customer Acquisition and Retention is responsible for leading performance marketing strategies that drive new customer demand, strengthen conversion across the full funnel, and improve long‑term customer value. This includes oversight of all acquisition and retention channels, digital performance, website optimization, SEO/SEM, CRM journeys, segmentation, and database quality. The role ensures that global frameworks, including those related to acquisition, digital, CRM, and lifecycle programs, are translated into clear and actionable plans for the Canadian market.

Success Criteria

• Success in this role is measured by the ability to deliver strong full‑funnel performance, including predictable demand generation, improved conversion throughout the customer ...