Director Customer Data Platform Audience Implementation

Where EMPATHY MEETS EXCELLENCE

Pfizer created a Customer Relationship Management (CRM) and Audience Center of Excellence to enable and drive a new standard for health care provider, consumer, and patient engagement in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross-functional leaders to redefine our engagement strategies and provide exceptionally timely, differentiated, and relevant messages that drive deeper relationships and support across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes in the US. 

ROLE SUMMARY

Pfizer is looking for a Customer Data Platform (or CDP) expert. Sitting within the US CRM Marketing team, you’ll help the US CRM strategists bring their email targeting approach to life within SalesForce Data Cloud (SFDC) This role will review the pipeline of CDP audience structuring/building requests, build the CDP audiences within SFDC, organ...