Director Demand Generation

Direct message the job poster from Simplilearn

Role Description

Global Demand Generation

• Define and own the global demand generation strategy across: Events and executive roundtables, Webinars and virtual programs, Email and nurture journeys, Digital and performance campaigns, Translate business goals and product priorities into region-wise demand plans, Ensure consistency in GTM approach while enabling regional customization

Own annual and quarterly demand generation plans, budgets, and forecasts

• Own the outbound demand channel through the SDR Lead
• Define outbound strategy aligned to ICPs, accounts, and regional priorities
• Ensure tight alignment between: SDR outreach and campaign themes, Events/webinars and outbound follow-ups, Sales account plans and coverage models
• Set and track SDR metrics: Meetings booked, Conversion rates by segment and region

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