Job Description
About the Role
Serve as LCBO’s primary media contact, responding to inquiries from print, broadcast, and digital media in a timely, accurate, and professional manner.Act as an official spokesperson for the agency, delivering clear, consistent messaging aligned with corporate priorities.Prepare media materials including news releases, statements, backgrounders, interview briefs and key messages.Develop and maintain strong, credible relationships with journalists, editors, and media outlets across the province and nationally.Brief and prepare senior executives and subject-matter experts for media interviews and public appearances.Led the development and implementation of LCBO’s issues management and crisis communications plans.Provide real-time media strategy, messaging, and spokesperson support during high-risk and/or high-profile situations.Monitor media coverage and public sentiment, assessing repu...
Apply for this Position
Ready to join LCBO? Click the button below to submit your application.
Submit Application