Job Description

We are currently seeking a highly qualified Director of Customer Journey Analytics to lead our North America team.

Role Overview: As a Director of Customer Journey Analytics, you will play a crucial role in orchestrating the fan journey for a leading client in the sports and entertainment industry. This client-facing position demands advanced expertise in analytics, personalization, and a profound understanding of tools such as Adobe Analytics and Adobe Customer Journey Analytics (CJA).

Responsibilities:

  • Technical Expertise: Apply practical knowledge of the Adobe AEP technology stack, covering data ingestion & models, CDP, analytics & reporting, and journey execution & optimization. Provide expert advice to clients on new metrics, dashboard development, and visualization, leveraging powerful technologies such as Adobe CJA.
  • Client Collaboration: Act as the day-to-day Analytics lead on the account, managing 3-4 offshore data analysts. Work closely with other digital strategists & solution architects within the organization.
  • Strategic Leadership: Collaborate with strategy and leadership roles to brainstorm and design analytics solutions. Engage with various teams, including MarTech, Marketing, and Data & Analytics, to understand business needs and deliver best-in-class reporting solutions and real-time analytics dashboards.
  • Advanced Analytics and Personalization: Demonstrate advanced understanding of analytics and its application to personalization in marketing. Leverage various data models and comprehend the technical workings and requirements of a robust enterprise data architecture. Experience in leveraging AI/ML for driving industry-leading analytics practices.
  • Project Management: Lead end-to-end digital marketing transformation by scoping and shaping analytics strategy, business goals, marketing innovation, programs, and deliverables. Provide consulting expertise for enterprise-wide marketing and analytics solutions.

    • General Responsibilities:

  • Foster an inclusive environment, encouraging innovation and creative integration of new technology.
  • Effectively handle ambiguous and unstructured problems and situations.
  • Initiate open and candid coaching conversations at all levels.
  • Navigate seamlessly between big-picture thinking and managing relevant details.
  • Proactively anticipate stakeholder needs and develop potential solutions, emphasizing segmentation and campaign innovation.
  • Contribute technical knowledge in analytics innovation and associated measurement/dashboard systems leveraging tech like Adobe CJA.
  • Cultivate an environment where people and technology collaborate effectively for greater accomplishments.
  • Articulate marketing, analytics/segmentation challenges, and data challenges with smooth communication. Recommend solutions with clarity.

    • Skills and Experience Desired:

  • Strategic thinking, leadership, and solution development across various technologies and programs, including analytics, personalization, and Adobe-specific customer data platforms.
  • Ability to generate advanced analytics and insights from raw data, encompassing both predictive and prescriptive approaches.
  • Evaluate, implement, and manage martech solutions, including data management platforms and customer data platforms.
  • Create and manage digital audiences in data management platforms and customer data platforms.
  • Project manage through the full lifecycle, demonstrating the ability to prioritize, sequence, execute, and deliver projects on time and on budget.

    • Education:

  • Bachelor’s degree required, Master’s degree a plus.

    • Experience:

  • Minimum of 7 years in an industry-leading client environment and/or a leading digital marketing agency, ideally servicing the sports and entertainment sector.
  • Analytics-driven marketing orientation and a proven track record are essential.
  • The candidate will be Adobe certified or willing to obtain certification within the first 30 days of employment.

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