Director of Demand Generation

Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.

Key Responsibilities

• Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.
• Lead SDR team and ensure outbound messaging + cadence efficiency.
• Scale inbound via SEO, SEM, LinkedIn, and webinars.
• Partner with Content and ABM teams to deliver campaign assets that convert.
• Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting).
• Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.

KPIs

• Meetings booked (core metric)
• Pipeline contribution (SQLs, Opps created)
• SDR performance metrics (connect rates, response rates)
• Campaign ROI and CAC effic...