Director Of Digital Marketing

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business objectives to increase website traffic, brand visibility, and lead generation.
• Lead the SEO function, including technical SEO, on-page optimization, and link-building initiatives to drive organic search growth.
• Oversee SEM/PPC campaigns across Google Ads and other platforms to ensure optimal ROI and performance.
• Perform high-level keyword research and content strategy development in collaboration with content and product teams.
• Conduct in-depth SEO audits and guide technical teams on implementing improvements.
• Monitor key metrics across platforms using tools like Google Analytics, Google Search Console, and SEMrush to report on campaign performance and trends.
• Collaborate cross-functionally with web developers, content creators, designers, and sales to ensure digital strategies are fully integrated.
• Stay abreast of evolving digital trends, algorithm changes, and competitive strategies, adapting plans accordingly.
• Develop and manage digital marketing budgets, timelines, and KPIs.
• Present monthly reports to executive leadership on SEO, SEM, and overall digital marketing performance.
• Guide the team in implementing emerging trends such as voice search optimization, mobile-first indexing, and AI-driven marketing tools.