Job Description
Director of eCommerce & Digital Experience
Freebird is a fast-growing DTC brand transforming grooming and shaving with innovative products, bold marketing, and a relentless focus on customer experience. We've scaled to 9-figures in revenue through performance-driven growth, and we are building the next layer of leadership to elevate our digital experience, CRO, and site operations.
What You'll Do
Website & Digital Product Leadership
- Own the website and digital product strategy, aligning design, UX/UI, CRO, and site operations with business goals.
- Lead the development and execution of a conversion-optimized, premium-feeling shopping experience that builds trust and drives measurable impact (CVR, AOV, RPV, CAC, LTV).
- Partner cross-functionally with Growth, Creative, and Operations to ensure the site is the centerpiece of our acquisition and retention efforts.
Conversion Rate Optimization & UX
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