Director of Ecommerce

This range is provided by FAM Brands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$175,000.00/yr - $225,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from FAM Brands

Dog Dad, Foodie, People & Tech Focused HR Leader

About the Role:

We’re looking for a forward-thinking, fashion-driven Director of eCommerce to lead our growing digital commerce business across Amazon, 3rd-party marketplaces (e.g., Walmart.com, Target+, Nordstrom.com), and our owned DTC sites . The ideal candidate blends deep fashion eCommerce expertise with an AI-first mindset , leveraging modern tools and data-driven automation to scale smarter, faster, and more profitably.

This is a full-time, onsite position based in Bell, CA , with our headquarters relocating to Beverly Hills, CA in January 2026 .

Key Responsibilities:

• Lead the strategy, execution, and performance management for our owned DTC sites , Amazon, and key 3rd-party fashion marketplaces.
• Own the customer experience across all digital channels—including product discovery, site merchandising, content, UX, and conversion optimization.
• Utilize AI-powered tools for content creation, personalization, predictive analytics, and merchandising (e.g., ChatGPT, Jasper, Klaviyo AI, Dynamic Yield, Feedonomics AI, etc. ).
• Drive customer acquisition, retention, and growth through omnichannel strategies—across email, paid social, search, marketplaces, and affiliate—supported by automation and real-time data.
• Lead marketplace-specific strategies (Amazon Seller/Vendor Central, Walmart Connect, etc.) to grow share of voice, drive traffic, and maximize profitability.
• Own the digital P&L, forecast sales, monitor KPIs, and make data-backed recommendations to hit growth targets.
• Partner cross-functionally with creative, product, marketing, and operations teams to align brand vision with commercial performance.
• Stay current on AI innovation, digital commerce trends, and evolving consumer behavior.

Qualifications:

• 8+ years of eCommerce experience, with at least 3 years leading digital initiatives in the fashion/apparel industry.
• Demonstrated success managing both owned DTC sites and marketplace channels (Amazon, Walmart.com, Target+).
• Strong command of eCommerce tools (e.g., Shopify , Klaviyo , Google Analytics , Meta Ads ) and AI platforms used in content, marketing, and personalization.
• Deep understanding of fashion merchandising, brand positioning, and the digital customer journey.
• Analytical and creative thinker with experience managing digital P&L and growth initiatives.
• Bachelor's degree in Business, Marketing, or a related field; MBA or fashion industry background a plus.

Preferred Experience:

• Familiarity with tools like Salsify, ChannelAdvisor, or feed management systems.
• Experience working with both premium and mass fashion brands.
• Exposure to international digital commerce and localization strategies.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management, Strategy/Planning, and Marketing

• Industries

  Apparel & Fashion and Retail Apparel and Fashion

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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