Director of Ecommerce

The Role:

They are hiring a Director of E-Commerce to build and own the entire digital revenue engine of the brand. You will take us from zero to launch, from launch to $50k+ monthly revenue, and from early traction to a scalable DTC and omnichannel machine. You will own the website, the funnel, the growth strategy, and the performance outcomes. This is a builder role. You will architect the system and personally operate it.

What You Will Own:

Launch, revenue, and financial ownership

• Lead all DTC workstreams to support our 4/7 launch
• Own hitting at least $50k in DTC revenue in month one
• Build systems to drive 10 to 20% month over month growth
• Own DTC revenue forecasting, growth planning, and performance pacing
• Own DTC budget management, channel spend, and return on investment
• Partner with Ops and leadership to manage contribution margins and channel level profitability

S...