Job Description

As the Head of Product Marketing , you will architect VWO’s story in the market, sharpen our positioning, enable customer advocacy, arm the sales organization with ammunition and fuel growth across product lines.
Go-to-Market & Launch Strategy
Lead GTM plans for new features, major product updates, and new modules, collaborating with Product Management, Sales, and Customer Success to define positioning, enablement, packaging, and launch roadmaps.
Spearhead creation ofcompelling, differentiation-rich messaging across verticals. Define clear value propositions for experimentation, personalization, and analytics. Own the VWO website from a content and conversion perspective, develop frameworks to evolve the website constantly in line with changing product and market dynamics.
Sales Enablement & Demand Support
Project manage the development of and deliver battlecards, decks, case studies, ROI calculators. Build training regime for customer facing teams and calibrate messagin...

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