Job Description
Position Summary:
Reporting to the Vice President, Commercial Performance, the Director, Trade Marketing is responsible for developing and executing trade marketing strategies that drive profitable growth, strengthen customer partnerships, and accelerate in-store and omnichannel execution, while maximizing profitable growth through disciplined pricing, trade investment optimization, and revenue analytics. This role serves as the strategic bridge between Brand Marketing, Sales, Finance, and Supply Chain, to lead pricing actions and trade investment strategy with a focus on in-market execution, promotional effectiveness, and shopper-centric activation across retail channels, with an overarching view of ensuring maximum return on trade spend while supporting long-term brand and customer objectives.
Key Accountabilities:
1. Trade Strategy & Planning
Develop and lead the annual and long-range trade marketing strategy aligned with brand, commercial, and financial objectives.
Define customer-specific go-to-market plans, including promotions, pricing, assortment, merchandising, and activation.
Own the trade marketing calendar and ensure flawless execution across channels and customers.
2. Revenue & Pricing Strategy
Lead the company's pricing review process, and oversee the rollout of subsequent strategies and actions
Evaluate elasticity, competitive pricing, and shopper behavior to inform pricing decisions.
Oversee the development of Trade Promotion efficiency and pricing action tools
3. Trade & Promotion Optimization
Own the trade spend budget and optimization framework, ensuring disciplined investment and measurable ROI.
Partner with Sales and Business Performance to optimize promotional depth, frequency, and mechanics.
Evaluate promotional performance and recommend changes to improve incremental volume and ROI.
4. Cross-Functional Leadership
Act as a strategic connector between Brand Marketing, Sales, Supply Chain, and Finance.
Translate brand priorities into executable trade plans while incorporating customer and shopper insights.
Ensure alignment between brand strategy, customer strategy, and financial outcomes.
5. Team Leadership & Capability Building
Lead, coach, and develop a high-performing trade marketing and revenue management team.
Drive a test-and-learn culture with continuous improvement.
Build best-in-class capabilities in promotion strategy, analytics, and executional excellence.
Requirements:
Degree/Diploma in a Business discipline w/at least eights years of CPG experience (Trade/Sales/Revenue Management)
Strong analytical skills, understanding of Trade & Shopper marketing spend drivers and measurements (ROI), and revenue management principles
Proven experience managing teams and influencing cross-functional stakeholders
Familiar with Nielsen reporting tools & customer reporting tools (i.e., LDIA, IRI, Retail Link);
Excellent written, verbal communication and presentation skills;
Valid driver's license and ability to travel.
Strong financial acumen and trade spend management expertise coupled with budget management and ROI tracking capabilities
Deep understanding of CPG retail landscape, trade marketing, pricing, promotions, and retail economics
Proven ability to develop integrated marketing campaigns across multiple retail formats
Excellent project management, communication, and cross-functional leadership skills.
Self-motivated and able to handle multiple / diverse tasks; with strong prioritization skills
Able to communicate complex quantitative analysis in a clear, precise and actionable manner
Hiring Range: CAD $120,100 - $170,100
Bonus: This position is eligible for a bonus up to 17.5% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.
This position is currently an active vacancy.
Reporting to the Vice President, Commercial Performance, the Director, Trade Marketing is responsible for developing and executing trade marketing strategies that drive profitable growth, strengthen customer partnerships, and accelerate in-store and omnichannel execution, while maximizing profitable growth through disciplined pricing, trade investment optimization, and revenue analytics. This role serves as the strategic bridge between Brand Marketing, Sales, Finance, and Supply Chain, to lead pricing actions and trade investment strategy with a focus on in-market execution, promotional effectiveness, and shopper-centric activation across retail channels, with an overarching view of ensuring maximum return on trade spend while supporting long-term brand and customer objectives.
Key Accountabilities:
1. Trade Strategy & Planning
Develop and lead the annual and long-range trade marketing strategy aligned with brand, commercial, and financial objectives.
Define customer-specific go-to-market plans, including promotions, pricing, assortment, merchandising, and activation.
Own the trade marketing calendar and ensure flawless execution across channels and customers.
2. Revenue & Pricing Strategy
Lead the company's pricing review process, and oversee the rollout of subsequent strategies and actions
Evaluate elasticity, competitive pricing, and shopper behavior to inform pricing decisions.
Oversee the development of Trade Promotion efficiency and pricing action tools
3. Trade & Promotion Optimization
Own the trade spend budget and optimization framework, ensuring disciplined investment and measurable ROI.
Partner with Sales and Business Performance to optimize promotional depth, frequency, and mechanics.
Evaluate promotional performance and recommend changes to improve incremental volume and ROI.
4. Cross-Functional Leadership
Act as a strategic connector between Brand Marketing, Sales, Supply Chain, and Finance.
Translate brand priorities into executable trade plans while incorporating customer and shopper insights.
Ensure alignment between brand strategy, customer strategy, and financial outcomes.
5. Team Leadership & Capability Building
Lead, coach, and develop a high-performing trade marketing and revenue management team.
Drive a test-and-learn culture with continuous improvement.
Build best-in-class capabilities in promotion strategy, analytics, and executional excellence.
Requirements:
Degree/Diploma in a Business discipline w/at least eights years of CPG experience (Trade/Sales/Revenue Management)
Strong analytical skills, understanding of Trade & Shopper marketing spend drivers and measurements (ROI), and revenue management principles
Proven experience managing teams and influencing cross-functional stakeholders
Familiar with Nielsen reporting tools & customer reporting tools (i.e., LDIA, IRI, Retail Link);
Excellent written, verbal communication and presentation skills;
Valid driver's license and ability to travel.
Strong financial acumen and trade spend management expertise coupled with budget management and ROI tracking capabilities
Deep understanding of CPG retail landscape, trade marketing, pricing, promotions, and retail economics
Proven ability to develop integrated marketing campaigns across multiple retail formats
Excellent project management, communication, and cross-functional leadership skills.
Self-motivated and able to handle multiple / diverse tasks; with strong prioritization skills
Able to communicate complex quantitative analysis in a clear, precise and actionable manner
Hiring Range: CAD $120,100 - $170,100
Bonus: This position is eligible for a bonus up to 17.5% of base salary subject to the plan terms and conditions.
Please note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.
This position is currently an active vacancy.
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