Distribution Analytics Manager

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About the Role

Responsible for end‑to‑end analytics, including customer segmentation and targeting for DM campaigns, campaign data extraction and delivery, performance monitoring of campaigns and analytical models, and continuous optimization and model development.

[담당 업무]

1. Customer Segmentation & Targeting Analytics

- Develop customer segments based on behavioral, transactional, product, coverage and channel data

- Define campaign eligibility and exclusion rules

- Prioritize target customers using customer value (LTV), risk indicators, and response propensity

- Design and manage control groups and test groups for campaign experimentation

2. Campaign Data Extraction & Delivery

- Extract and deliver campaign target lists to...