District Manager – Trade

KEY RESULT AREAS
ACTIVITIES
MEASUREMENT CRITERIA
Sales Achievement
(30%)
- Ensure achievement of monthly, quarterly and annual sales targets within laid down business terms for all divisions and brands.
- Monitor actual sales and take mid course corrections and inputs to reduce variance against expectations.
- Primary and secondary value sales.
- Market share.
- Sales Growth.
- Target vs achievement.
Territory Business Planning
(20%)
- Identify potential towns & appoint Distributors / Super Distributors in line with business strategy.
- Plan & allocate ISRs basis market potential.
- Design and implement ISR PJP for best optimization of resources.
- Conduct JCM’s for all ISRs and review area performance.
- Distributor / Super distributor appointment against plan.
- Sales per ISR.
Distribution Management
(20%)
- Ensuring quality of market coverage through effective use of ISRs.
- Develop and ensure implementation of Distri...