Drishti IAS - Public Relations Officer

<p>Primary Job Responsibilities:<br/><br/>- Strengthen media relationships, craft impactful press communications, lead PR for events and partnerships, monitor and report coverage, manage crisis communication, support leadership messaging, and ensure.<br/><br/>- Drishti's brand reputation remains consistent, credible, and positively visible across platforms.<br/><br/> Major KRAs:<br/><br/>- Media Relations: Build and nurture strong relationships with journalists, editors, and media outlets.<br/><br/>- Press & Content: Draft and release press notes, media kits, speeches, and official statements.<br/><br/>- Event PR: Lead PR for MoUs, partnerships, academic events, CSR activities, and key announcements.<br/><br/>- Monitoring & Reporting: Track media coverage, analyze sentiment, and prepare regular reports.<br/><br/>- Crisis Communication: Manage sensitive issues and safeguard the brand's reputation.<br/><br/>- Leadership Support: Prepare Q&As, talking points, and communication briefs for senior leadership.<br/><br/>- Collaboration: Align PR efforts with marketing and digital campaigns for maximum impact.<br/><br/> Specific Knowledge & Skills:<br/><br/>- Graduate/Postgraduate in Mass Communication, Journalism, Public Relations, or related field.<br/><br/>- 8-10 years of proven experience in Public Relations, preferably in the EdTech or Education sector.<br/><br/>- Strong expertise in Hindi media coverage, with an established network across leading print, digital, and electronic platforms.<br/><br/>- Demonstrated ability to conceptualize and execute large-scale PR campaigns in education and learning domains.<br/><br/>- Excellent command over both Hindi and English for drafting, media interactions, and official communication.<br/><br/>- Proven track record in crisis communication, stakeholder engagement, and reputation management.<br/><br/>- Skilled in media tracking, PR analytics tools, and content drafting (press releases, speeches, media kits).<br/><br/>- Confident and effective in high-pressure, high-visibility situations, with the ability to represent the brand at national forums.<br/><br/>- Strong interpersonal skills with the ability to collaborate with leadership, faculty, and external partners.<br/></p> (ref:iimjobs.com)