Drivers Marketing Manager

Department: Global Marketing
Location: Mexico
Description
We are looking for an energetic, execution-oriented Driver Marketing Manager to join our LATAM team. You will be the boots on the ground for our driver growth initiatives. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets in Latam. This is a perfect role for a rising marketer who loves data, culture, and fast-paced execution.
Key Responsibilities
Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
Channel Management: Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
On-the-Ground Coordination: Manage the logistics of loc...