Job Description
Homespice CMO Job Ads Work:
E-Commerce Chief Marketing Officer (CMO)
Location: Remote/Virtual.
Time Zone: India, 10:30am – 7:30 pm IST
Reports to: CEO
About Us
We are a profitable, founder-led e Commerce company selling directly to consumers via Amazon and Shopify , with customers primarily in North America and Europe. We’re now ready for our next stage of growth and are hiring a CMO to own all growth, performance marketing, and sales channels .
Role Overview
The CMO is responsible for driving predictable, profitable revenue growth across: Amazon (PPC, rankings, listings, reviews, CVR). Currently selling in.com,.ca and soon launching in UK, EU, AUS
Shopify & Meta (FB/IG ads, CRO, email & SMS) Currently in USA only
Creator Content (organic & paid creator content)
You will build and lead a small, high-output team (Amazon manager, PPC specialist, email agency, designers, data analyst, creators, etc.) and work closely with:
COO – on inventory, 3 PL/FBA and contribution margins CPO – on product launches, creative, and brand positioning
CFO – on budgets and margin targets
Key Responsibilities
1. Growth Strategy & Budget Own the annual and quarterly growth plan for Amazon + DTC. Set and manage performance targets : revenue, channel ROAS, TACOS, contribution margin, CVR and more. Allocate and re-allocate ad spend across channels.
2. Amazon (Primary Growth Channel) Lead the Amazon growth pod : Amazon Manager, PPC Manager, listing/SEO support. Own:
PPC structure & bids (search, sponsored brands, DSP/remarketing if used)
TACOS / ACOS targets and profitability by ASIN or portfolio Listing optimization: titles, bullets, images, A+ content, storefront, experiments
Review health, ratings, and CX feedback loops
Plan and execute product launches , promotional events, and global marketplace expansion (e.g., CA/EU/UK).
3. Shopify & Meta Own Shopify revenue and conversion rate . Work with dev/UX to run ongoing CRO tests —offers, bundles, landing pages, cart/checkout, site speed. Oversee FB/IG and other paid social : Creative strategy and testing
Lead email & SMS : Ensure robust flows (welcome, browse/cart abandonment, post-purchase, win-back, VIP, etc.)
Campaign calendar aligned with launches and promotions
Hit revenue contribution targets from email/SMS as % of Shopify sales.
4. Creators Build a creator / influencer engine : Identify and recruit creators aligned with the brand
Negotiate deals (UGC, whitelisting/Spark ads, revenue share)
Ensure a consistent flow of short-form content for Reels, and ads.
Test and scale ads (or similar platforms), with clear attribution and ROAS targets.
5. Leadership & Team Management
Manage and coach:
Amazon Manager & PPC specialist
Email/SMS agency and media buying partners
Data analyst (shared or part-time)
Creators & freelancers as needed
Work tightly with CPO on briefs for new product launches, creative angles, and content needed for funnels. Work with COO to avoid stockouts, manage slow movers, and hit profit targets.
6. Analytics, Reporting & Decision-Making Build a simple but robust dashboard for: Channel performance: Amazon, Shopify, paid media, email/SMS
Key KPIs: revenue, MER, CAC, LTV, TACOS, repeat rate, AOV, conversion rate
Turn data into clear recommendations: scale/kill campaigns, adjust prices/offers, launch tests.
Report weekly and monthly to the CEO on performance vs. plan.
What Success Looks Like (First 12 Months) Clear growth plan and budget in place and followed. Amazon TACOS and DTC MER are within target while revenue grows. Key Amazon and Shopify SKUs show improved rankings and conversion rates . Email/SMS flows and campaigns contribute a meaningful % of DTC revenue . There is a repeatable creator/UGC pipeline supporting ads and organic content. The marketing team is small, accountable, and works from a single shared dashboard . Requirements (Must-Have) 5-10 years total experience in digital marketing / growth, with at least 3+ years leading growth or performance marketing for a DTC/e Commerce brand or agency. Deep, hands-on experience with Amazon + at least one other major channel (Shopify + FB/IG ads, or Google, etc.). Proven track record of scaling revenue while staying profitable – you’ve managed budgets of at least USD 50–100k/month in ad spend. Strong understanding of:
Amazon PPC, SEO, and listing optimization
Paid social (FB/IG; bonus if Tik Tok)
Email/SMS lifecycle marketing
Basic CRO ideas and experimentation
Very data-driven : comfortable with KPIs, cohort retention, MER, CAC/LTV, channel attribution and spreadsheets. Excellent English communication skills (written & spoken); comfortable working with US/Europe-based partners.
Experience working with remote and cross-border teams .
Nice to Have Experience in home & lifestyle or other consumer product categories with repeat purchases. Experience managing creative teams (copy + design + video). Location & Work Setup Base: Dubai, India, South Africa or Europe Remote / hybrid, but must be able to overlap at least 4–5 hours/day with UAE & Europe time and occasionally with US time for calls with partners. Occasional travel to ecommerce conferences, or content shoots as needed.
E-Commerce Chief Marketing Officer (CMO)
Location: Remote/Virtual.
Time Zone: India, 10:30am – 7:30 pm IST
Reports to: CEO
About Us
We are a profitable, founder-led e Commerce company selling directly to consumers via Amazon and Shopify , with customers primarily in North America and Europe. We’re now ready for our next stage of growth and are hiring a CMO to own all growth, performance marketing, and sales channels .
Role Overview
The CMO is responsible for driving predictable, profitable revenue growth across: Amazon (PPC, rankings, listings, reviews, CVR). Currently selling in.com,.ca and soon launching in UK, EU, AUS
Shopify & Meta (FB/IG ads, CRO, email & SMS) Currently in USA only
Creator Content (organic & paid creator content)
You will build and lead a small, high-output team (Amazon manager, PPC specialist, email agency, designers, data analyst, creators, etc.) and work closely with:
COO – on inventory, 3 PL/FBA and contribution margins CPO – on product launches, creative, and brand positioning
CFO – on budgets and margin targets
Key Responsibilities
1. Growth Strategy & Budget Own the annual and quarterly growth plan for Amazon + DTC. Set and manage performance targets : revenue, channel ROAS, TACOS, contribution margin, CVR and more. Allocate and re-allocate ad spend across channels.
2. Amazon (Primary Growth Channel) Lead the Amazon growth pod : Amazon Manager, PPC Manager, listing/SEO support. Own:
PPC structure & bids (search, sponsored brands, DSP/remarketing if used)
TACOS / ACOS targets and profitability by ASIN or portfolio Listing optimization: titles, bullets, images, A+ content, storefront, experiments
Review health, ratings, and CX feedback loops
Plan and execute product launches , promotional events, and global marketplace expansion (e.g., CA/EU/UK).
3. Shopify & Meta Own Shopify revenue and conversion rate . Work with dev/UX to run ongoing CRO tests —offers, bundles, landing pages, cart/checkout, site speed. Oversee FB/IG and other paid social : Creative strategy and testing
Lead email & SMS : Ensure robust flows (welcome, browse/cart abandonment, post-purchase, win-back, VIP, etc.)
Campaign calendar aligned with launches and promotions
Hit revenue contribution targets from email/SMS as % of Shopify sales.
4. Creators Build a creator / influencer engine : Identify and recruit creators aligned with the brand
Negotiate deals (UGC, whitelisting/Spark ads, revenue share)
Ensure a consistent flow of short-form content for Reels, and ads.
Test and scale ads (or similar platforms), with clear attribution and ROAS targets.
5. Leadership & Team Management
Manage and coach:
Amazon Manager & PPC specialist
Email/SMS agency and media buying partners
Data analyst (shared or part-time)
Creators & freelancers as needed
Work tightly with CPO on briefs for new product launches, creative angles, and content needed for funnels. Work with COO to avoid stockouts, manage slow movers, and hit profit targets.
6. Analytics, Reporting & Decision-Making Build a simple but robust dashboard for: Channel performance: Amazon, Shopify, paid media, email/SMS
Key KPIs: revenue, MER, CAC, LTV, TACOS, repeat rate, AOV, conversion rate
Turn data into clear recommendations: scale/kill campaigns, adjust prices/offers, launch tests.
Report weekly and monthly to the CEO on performance vs. plan.
What Success Looks Like (First 12 Months) Clear growth plan and budget in place and followed. Amazon TACOS and DTC MER are within target while revenue grows. Key Amazon and Shopify SKUs show improved rankings and conversion rates . Email/SMS flows and campaigns contribute a meaningful % of DTC revenue . There is a repeatable creator/UGC pipeline supporting ads and organic content. The marketing team is small, accountable, and works from a single shared dashboard . Requirements (Must-Have) 5-10 years total experience in digital marketing / growth, with at least 3+ years leading growth or performance marketing for a DTC/e Commerce brand or agency. Deep, hands-on experience with Amazon + at least one other major channel (Shopify + FB/IG ads, or Google, etc.). Proven track record of scaling revenue while staying profitable – you’ve managed budgets of at least USD 50–100k/month in ad spend. Strong understanding of:
Amazon PPC, SEO, and listing optimization
Paid social (FB/IG; bonus if Tik Tok)
Email/SMS lifecycle marketing
Basic CRO ideas and experimentation
Very data-driven : comfortable with KPIs, cohort retention, MER, CAC/LTV, channel attribution and spreadsheets. Excellent English communication skills (written & spoken); comfortable working with US/Europe-based partners.
Experience working with remote and cross-border teams .
Nice to Have Experience in home & lifestyle or other consumer product categories with repeat purchases. Experience managing creative teams (copy + design + video). Location & Work Setup Base: Dubai, India, South Africa or Europe Remote / hybrid, but must be able to overlap at least 4–5 hours/day with UAE & Europe time and occasionally with US time for calls with partners. Occasional travel to ecommerce conferences, or content shoots as needed.
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