Job Description

About VGL Group


Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY -24, VGL reported a turnover of ~$ million and employs 4,+ people globally, with 3,+ based in Jaipur, India.


Multi-Channel Presence


VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

  • Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.

  • TJC, UK – Reaches 27M+ homes through TV and digital platforms.

  • Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.

  • Ideal World (UK) – Acquired in , a leading UK teleshopping & digital sales platform.

  • Mindful Souls – Acquired in , a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

    • Social Impact & ESG Initiatives

  • Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.

  • Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.

  • Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.

  • IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.

  • Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

    • Talent & Culture

  • Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.

  • Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.

  • GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

    • Recognition & Achievements

  • Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.

  • Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

    • Job Description:
    We are seeking an experienced Ecommerce Content Manager to lead website content strategy and execution.
    This role will own end-to-end content for the ecommerce website, ensuring accuracy, consistency, brand
    alignment, and conversion-focused storytelling.
    The individual will act as the Website Content Lead, collaborating closely with merchandising, marketing,
    creative, UX, and technology teams to drive sales, engagement, and customer trust.

    Roles and Responsibilities:
    1. Website Content Leadership:
    Own and manage all website content across product pages, category pages, landing pages, and
    editorial sections.
    Serve as the central point of accountability for ecommerce content quality, accuracy, and timeliness.
    Define and maintain content standards, guidelines, and best practices across the website.
    2. Product Content Management:
    Oversee product descriptions, titles, specifications, imagery coordination, and metadata.
    Ensure content highlights key value propositions, storytelling, and US customer expectations.
    Collaborate with merchandising and sourcing teams to translate product features into compelling
    ecommerce copy.
    3. Content Strategy & Optimization:
    Develop and execute content strategies aligned with business goals, promotions, and campaigns.
    Optimize website content for SEO, on-site search, and conversion rate optimization (CRO).
    Use analytics and performance insights to continuously improve content effectiveness.
    4. Cross-Functional Collaboration:
    Work closely with Marketing, Creative, UX/UI, Tech, and Operations teams for seamless execution.
    Support campaign launches, seasonal events, and special promotions with content readiness.
    Coordinate with US stakeholders to ensure brand voice and market relevance.
    5. Team & Workflow Management:
    Lead and mentor content writers, editors, and coordinators (if applicable).
    Manage content calendars, workflows, and CMS operations.
    Ensure adherence to SLAs and delivery timelines.
    6. Quality Control & Compliance:
    Ensure content accuracy, legal compliance, pricing clarity, and brand consistency.
    Maintain high editorial standards across all ecommerce touchpoints.


    Skills & Qualifications:
    Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
    5–8 years of experience in ecommerce content management or digital content roles.
    Strong experience managing website content for large-scale ecommerce platforms.
    Excellent written and editorial skills with a customer-first mindset.
    Hands-on experience with CMS platforms and ecommerce tools.
    Solid understanding of SEO, CRO, and ecommerce KPIs.
    Ability to manage multiple priorities in a fast-paced environment.
    Strong stakeholder management and communication skills.


    Preferred Qualifications:
    Experience working with US ecommerce brands or international markets.
    Exposure to lifestyle, jewelry, fashion, or retail ecommerce.
    Experience leading or scaling content teams.
    Familiarity with analytics tools such as Google Analytics, Search Console, or similar.


    The Perks:
    The Great responsibility.
    A fun-life balance.
    Culture of openness and flexibility allows employees to keep growing and gravitating to roles that fit
    their talents and passions.
    Attractive financial package for top talent.


    Reporting: The Ecommerce Content Manager will directly reportto the Senior E-commerce Manager.

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