Job Description
What You’ll Do
We are looking for a data-driven Performance & Marketplace Growth Manager to own paid acquisition, TikTok Shop growth, and key marketplace initiatives across Shopee and Lazada. This role will play a critical part in driving traffic, conversion, and GMV through performance marketing, LIVE selling, creator partnerships, and continuous optimization across the full funnel.
Key Responsibility Areas
Performance Marketing
- Plan, execute, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other relevant platforms
- Own performance metrics including CAC, ROAS, CTR, CVR, AOV, and LTV
- Manage media budgets and provide regular performance reporting and insights
- Collaborate with creative teams to develop high-performing ad concepts and formats
TikTok Shop
- Own the TikTok Shop growth strategy, driving traffic, conversion, and GMV
- Manage TikTok Shop...
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