Job Description

Primary Duties and ResponsibilitiesDrive growth/top line revenue for the Yardstick web store via subscription growth, product mix and promotions.

  • Keep the Shopify store up-to-date and always work on site-level optimisation for better customer UI/UX.
  • Configure products online based on requests from coffee roastery and cafe, to ensure completeness and accuracy
  • Manage and develop the existing the E-commerce Team (fulfilment, growth)
  • Work alongside marketing team to drive traffic and increase conversions on all online sales channels and to develop monthly, quarterly campaigns for awareness and growth
  • Liaise with agent/agencies for upstream SEM, paid media campaign configuration on a monthly basis
  • Liaise with agencies to ensure all features are working on the online store, and to develop new features moving forward
  • Continuous optimisation of online channels to ensure world-class customer experience from user acquis...

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