E-COMMERCE MANAGER

Job Description:

• Develop, execute, and oversee integrated digital marketing strategies to promote Chinese language learning resources across local and international markets.

• Manage and optimize digital touchpoints, including websites, social media channels, email marketing, and e-commerce platforms, to ensure consistent brand presence and performance.

• Drive brand awareness, qualified traffic acquisition, and sustained customer engagement through data-driven online initiatives.

• Monitor, analyze, and interpret website and campaign performance using analytics tools (e.g. Google Analytics) to generate actionable insights.

• Continuously optimize digital campaigns, funnels, and media spend to maximize return on investment (ROI) and marketing efficiency.

• Enhance user experience (UX) and conversion performance across online platforms through testing, optimization, and user...