E-commerce Manager

Responsibilities

• Over the brand’s online sales and development of an excellent user experience and customer journey on the web.
• Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective.
• Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers.
• Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
• Works closely with marketing to define the consumer experience and e‑merchandising.
• Activates the right business drivers by tracking and drawing conclusions from specific e‑commerce KPIs (unique visitors, conversion rate, profit optimization).
• Adapts strategy to fit with the nuances of local...