E-commerce Marketing Executive

Key Responsibilities

• Develop and execute comprehensive marketing and sales strategies for our stores on Shopee and TikTok Shop.
• Manage end-to-end campaign operations, including planning, budget allocation, implementation, and performance analysis.
• Create and optimize product listings, visuals, and content to maximize conversion rates and platform visibility.
• Plan and manage paid advertising campaigns (e.g., Shopee Ads, TikTok Ads) to achieve ROI and sales targets.
• Analyze sales data, customer insights, and market trends to identify opportunities for growth and optimization.
• Collaborate with the content/creative team to produce engaging platform-specific content (livestreams, short video etc.).
• Monitor competitor activities and platform algorithm updates to adapt strategies accordingly.
• Manage store operations, including inventory planning coordination, promotions, and customer service standards....