E-Commerce (Shopify) Practice Lead

Join Our Team

Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.

We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.

About the Role:

At Oowlish, we help growing brands turn Shopify into a true e-commerce growth engine—not just a storefront. As we evolve from execution-focused delivery to long-term strategic partnership, we're looking for an E-Commerce (Shopify) Practice Lead  to own and scale our Shopify practice.

This is not a hands-on development role . While technical Shopify knowledge is important to guide decisions and ensure quality, the core of this position is e-commerce consulting, strategy, and client ownership . You will act as the main point of contact for Shopify clients, deeply understanding their business, customers, and goals, and proactively diagnosing opportunities to improve conversion rate, AOV, UX/UI, SEO, promotions, and overall store performance.

You'll work closely with developers and designers by setting priorities, defining scope, and ensuring high-quality delivery—without being responsible for writing code or implementing features yourself . Your role is to translate business objectives into clear, actionable roadmaps and guide execution through the team, ensuring that work delivered has measurable business impact.

In addition, this role has a strong commercial and growth component . You will identify upsell and expansion opportunities within existing accounts, contribute to new proposals and pre-sales conversations, and help position Shopify as a long-term growth partner for clients. This position is ideal for someone who thinks like a business owner, communicates confidently with stakeholders, and knows how to balance strategy, delivery, and revenue growth within Shopify ecosystems.

• Act as the primary point of contact for a portfolio of Shopify clients.
• Develop a deep understanding of each client's business, customers, and goals.
• Proactively identify opportunities to improve conversion, revenue, and user experience.
• Translate business objectives into a clear, prioritized Shopify roadmap.

• Analyze store performance using Shopify Analytics, GA4, and other tools.
• Identify conversion bottlenecks and optimization opportunities across the funnel.
• Propose and prioritize CRO initiatives and experiments.
• Track results and clearly communicate impact to clients.

• Work closely with UX/UI designers to ensure designs are conversion-focused and Shopify-friendly.
• Provide feedback grounded in usability, performance, and business impact.
• Maintain a high bar for visual quality and user experience.

• Ensure Shopify stores follow SEO and performance best practices.
• Collaborate with designers and developers to embed SEO into UX and technical decisions.
• Make smart use of Shopify features, themes, and apps to maximize value.

• Plan and manage the workload of Shopify developers.
• Break initiatives into clear, actionable tasks and priorities.
• Ensure high-quality, on-time delivery across all client work.
• Act as a quality gate before work reaches clients.

• Identify upsell and expansion opportunities within existing accounts.
• Help scope new initiatives and support sales conversations when needed.
• Strengthen long-term client relationships by delivering consistent value.

• 5+ years of experience in e-commerce, ideally with a strong Shopify focus.
• Proven experience improving conversion rates and online store performance.
• Deep understanding of Shopify (admin, themes, apps ecosystem).
• Strong knowledge of CRO, UX/UI principles, and SEO fundamentals.
• Experience working closely with developers and designers.
• Excellent communication skills and comfort working directly with clients.

• Experience in an agency or consulting environment
• Shopify Plus experience
• Familiarity with tools like Hotjar, Klaviyo, and A/B testing platforms
• Experience supporting sales or account growth

If you enjoy thinking like a business owner , care deeply about great UX , and know how to turn Shopify into a growth engine , we'd love to hear from you.

Apply and let's talk.

What We Offer

- Strategic Impact: Redefine how software is built.

- Innovation Hub: A collaborative environment where your vision directly shapes our competitive edge in the market.

- Comprehensive Package: Competitive salary, stock options, and premium benefits.