E-commerce Web Marketing Specialist

Reporting to the E-commerce Web Marketing, CRO and SEO Manager; the E-commerce Web Marketing Specialist will contribute to the execution and monitoring of performance-driven digital marketing initiatives across key channels with a specific focus on North American and Canadian markets. The role is focused on the daily support and optimization of digital marketing performance campaigns, performance tracking, and the alignment of commercial priorities with digital marketing activities. This position plays a key role in ensuring consistency, accuracy, and efficiency across all operational tasks within the E-commerce Web Marketing area.

CORE RESPONSIBILITIES

• Collaborate with the E-commerce Web Marketing, CRO and SEO Manager in the planning, allocation, and ongoing optimization of the monthly media budget, ensuring effective ROI and alignment with sales targets.
• Analyze key metrics (Traffic, CR, CTR, Revenue, Promo Redemption) and identify trends to support str...